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23/5000 the kcb forest certification department attended the wwf china 2017 annual conference


kcb news    |    2017-12-18

on december 13, 2017, cassim certification (beijing) co., ltd., forest certification department relevant personnel took part in the world wide fund for nature (wwf) sponsored by the chinese drama stars in beijing village 2017 annual event "green dialogue, better future - forest dialogue".

at the meeting, mr. huang wenbin, director of the wwf china sustainable forest project, described the efforts of the wwf china forest project in the field of forest sustainability and introduced the three goals of wwf china by 2030.

huang bo, the world wide fund's ambassador for forest protection in china, was surprised to share his story with the forest. as early as 2013, he initiated the "chopsticks initiative", urging people to bring their own portable chopsticks when eating out to reduce the use of disposable chopsticks, hoping to convey the concept of environmental protection. since he became wwf's forest ambassador last year, he has spared no effort in shooting themed propaganda films for forests and promoting forest protection. marco, global director general of wwf, presented the award to huang bo, "ambassador for wwf forest protection in china".

dr. wang xiaoping, deputy inspector of the beijing municipal bureau of landscaping, made the report "beijing's forests and cities". he explained the relationship between forests and cities, and introduced yesterday, today and tomorrow of beijing's forests. finally, he pointed out that beijing's forests need to be protected by us and others to maintain sustainable forest development.

at the same time, the indoor symphony orchestra played forest songs from the forest on site. the participants thought about more sustainable ways to get along with the forest by listening to the sound of the forest. finally, wwf's chief operating officer ms lu lunyan for upm inovance, ikea, kimberly-clark, tetra pak china, sun paper, stora enso eight companies such as the "forest" certificate.

over the past year, the world wide fund for nature "green me green life" project issued the "great change simple choice" initiative, promote enterprise procurement from the responsible management of forest products, and encourage the public to more choice for sustainable forest products. forest sustainable development is to realize the protection of forests and one of the best path to meet the demand of human development win-win situation, and select the consumer buying and responsible procurement will give a strong driving force for sustainable forest management.



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